My Newsletters are going to Junk...please help!

Junk Emails with MailChimp
MailChimp and Campaign Monitor Optimisation

We have recently worked with a number of clients to resolve newsletter issues improving both delivery and open rates. 

We often receive newsletters which:

  1. Land up in the Junk folder
  2. Are sent out 'on behalf of' and not directly from the sender
  3. Are not trusted and fail to display correctly.

We have seen this from national organisations as well as companies based in London, Edinburgh and East Lothian.

Updates

There are a couple of simple updates that you can carry out to improve things:

  1. Make sure that you have a verified domain name with your newsletter provider - this will ensure that emails are sent from your domain and not 'on behalf of'.
  2. Make sure that you have a SPF and DKIM entry in your DNS records which includes your newsletter provider's domain. This informs third-party mail servers that your newsletters are coming from a valid source.

If you need help with optimising your newsletter delivery, please get in touch.