Transporting e-Commerce

Getting delivery right to e-Commerce customers is key to building a successful on-line business.

In 2015 1 billion packages will be sent by UK retailers from orders placed on-line. Delivery volumes are expected to grow by 20% year-on-year.

Whilst driving visitor traffic to your website and optimising the sales process are crucial parts of e-Commerce, without effective and efficient delivery of your goods, you will have unhappy customers and little repeat business.

Top 7 Shipping Considerations

  1. Offer free shipping, or free when an order is over a certain value.
  2. Make sure that shipping costs are clearly stated and are transparent: One of the main reasons for not completing an on-line purchase is that unexpected shipping costs appear.
  3. Provide flexible delivery options such as standard, express and next day delivery. Consider Sunday delivery.
  4. Manage customer expectations: state estimated delivery date and keep customers informed about delivery status via email, on-line tracking and text updates.
  5. Plan for peak-times such as ‘Black Friday’ and Christmas.
  6. Provide an easy returns process for returns and refunds.
  7. Ensure that you comply with the EU Consumer rights directive. This includes specifying explicit delivery information, cancellation terms and returns & refunds policies.

Get shipping right and your customers will keep coming back. Get it wrong and they won’t buy again.