As of 13th June 2014 there are new rules that will apply to any sales concluded in your online store on or after this date. The new rules are being introduced to simplify consumer rights across the EU in respect to buying and selling. This is particularly relevant for e-commerce, ‘distance selling’ as it is known in the directive, as it will harmonise consumer rights across the EU and hopefully give the consumer confidence to buy from an online shop in another member state.